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Ideation
Shrutin Shetty
Dec 3, 20242 min read
The Simple but Brilliantly Designed Bisleri 5L bottle
<p>In a world of mundane everyday products, it’s rare to find one that catches your eye for its thoughtful design. The Bisleri 5-litre bottle, with its curved sides for easy pouring, is a surprising example of clever, practical design that makes you appreciate the beauty of function.</p>
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Shrutin Shetty
Nov 28, 20241 min read
New Starbucks CEO Brian Niccol’s goals – Sensible?
<p>Wondering if the new goals of Starbucks CEO Brian Niccol risks repeating an old mistake Starbucks made.</p>
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Shrutin Shetty
Nov 28, 20241 min read
Fundamental Hurdles to Innovation and Improvements
<p>Transforming good ideas into actionable strategies can feel like climbing a mountain—exciting yet daunting. Despite clear processes and frameworks, the real hurdles are often fundamental, people-related issues like miscommunication, hierarchies, biases, fears, and egos.</p>
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Shrutin Shetty
Apr 8, 20241 min read
Brave Product Designs
<p>Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk</p>
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Shrutin Shetty
Mar 30, 20241 min read
On Framing Problems
<p>As the late American inventor and engineer, Charles Kettering very wisely said, “A problem well-stated is half-solved.” The need is to re-frame every problem into a challenge. To get better ideas, to be able to solve it faster, and in a better way.</p>
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Shrutin Shetty
Mar 30, 20241 min read
Product Miniatures improve Shopper Experience
<p>Product miniatures </p>
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Shrutin Shetty
Apr 4, 20221 min read
What Might Automotive Lights Look Like in Future?
<p>When it comes to automotive light designs, a few occasionally catch your eye. Like the sweeping indicator lights from some years ago. Those still are impressive. I think Audi SUVs were among the first to have them. And you occasionally see some very strange designs. Like those on the Toyota Innova Crysta. What I call…</p>
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Shrutin Shetty
Jan 24, 20222 min read
Feature Suggestion for Todoist
<p>In my last post, I recommended reading the book, To-do List Formula. I also shared my own key takeaways from the book. The book highly recommended the Todoist app to create and track tasks. I started using it ever since, and compared to all the apps I have used so far, I have found it…</p>
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Shrutin Shetty
Jan 8, 20222 min read
What if the Comments Section on Social Media had a Search Feature?
<p>Do you feel the need for a more effective comments section on social media? What if the comments section had a Search feature? Making it easier to search for comments, and to continue conversations in sub-threads.</p>
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Shrutin Shetty
Jan 6, 20222 min read
Reading and Writing Smarter
<p>While looking up an old blogging account of mine, I stumbled upon a RattL ’em idea from many years ago. I had made a suggestion to Google, sometime in Feb., 2013 regarding composing of emails. People sometimes want to, or even unintentionally tend to write lengthy mails. And people’s attention spans have become shorter [or…</p>
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Shrutin Shetty
Dec 9, 20214 min read
Sample Size of One: Towards a Possible Solution
<p>This post explores an alternative to fix the replication crisis (particularly in the behavioural science and economics fields, and if relevant, in other fields too). This post is in continuation to an earlier post titled Sample Size of One: The Rose Negotiations. It would help to read that one first before coming to this one….</p>
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Shrutin Shetty
Oct 13, 20211 min read
What if We could Mute Serial-Forwarders on WhatsApp Groups
<p>What if WhatsApp had a feature that allows a user to mute specific person(s) in groups? The user who mutes another user on a group is simply not shown messages from that user.<br />
And, both sides win. The serial forwarder gets whatever pleasure they get, and no one has to suffer for it.</p>
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Shrutin Shetty
Oct 13, 20211 min read
Idea for a Review Mode for Note-taking and Planner Apps
<p>Note or Planner apps like EverNote, Google Keep and others, could include a ‘Review Mode’ for existing entries.<br />
In this mode, users can be given a few function options on the toolbar, so they can make necessary updates to their entries without the keypad constantly getting in their way.</p>
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Shrutin Shetty
Jun 29, 20214 min read
Constraints and the beautiful A-10
<p>Constraints and the beautiful A-10. Contrary to oddly popular belief:<br />
1. constraints help make a better product (or service), and<br />
2. a good innovative product or service does not need to be expensive</p>
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Shrutin Shetty
Sep 1, 20201 min read
Managers & Leaders – For your Innovation & Business Growth Needs
<p>If you are a manager struggling with business growth or stuck with trying to create the next great product or service, till 14th September, head to https://www.ateamstrategy.in/ for relevant options for quick innovation or growth challenge related support on call. No hassles of long, expensive consulting projects. Just simple help with uncomplicating challenges and suggesting ways to solve or innovate.</p>
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Shrutin Shetty
Jun 8, 20201 min read
Jane Elliott
Jane Elliott: image Heard of Jane Elliott? She’s an American schoolteacher and an anti-racism activist. She is especially famous for her...
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Shrutin Shetty
Sep 4, 201910 min read
My 9 Step Version of the Design Thinking Process
<p>My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most…</p>
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Shrutin Shetty
Apr 9, 20184 min read
Why Design Thinking is Here to Stay
<p>Why Design Thinking is Here to Stay A close friend recently shared this article titled ‘Why Design Thinking will fail’, written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some of us friends, there was were points of disagreement on the article. Jeffrey does seem to have a good understanding…</p>
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Shrutin Shetty
Jan 24, 20181 min read
Number Fifty-Four…The Bike with a Bamboo Core
<p>Number Fifty-Four… …The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to see this online a long time ago. I am still in awe of it though. People in Ghana find themselves…</p>
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Shrutin Shetty
Jan 4, 20185 min read
Design Thinking – Water Taps at Home
<p>Design Thinking – Water Taps at Home [7 minute read] I’ve had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it is literally a ‘permanently on’ app running in my head. I use it to review products or services, or to…</p>
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