Hi

My name is Shrutin Shetty.
As an independent product innovation consultant, I currently offer enterprising consumer product companies in India and abroad, the support to grow better, by helping them conceptualizing and creating products built around a deeper understanding of their customers' needs and wants.

My fun and diverse work life spans some 18 years, starting with a stint at a relative's restaurant business during school vacations. Later, I briefly worked at Hewlett Packard's BPO. Subsequently, and one of my favourite learning stints, was being as part of the core investment team at a Venture Capital firm that managed INR 6 billion in corpus. I worked on investments of INR 1.3 billion, and oversaw strategy and performance of 9 portfolio companies. Then, after a freelance consulting stint, I headed western India strategy, marketing & service operations for a 35-year old fast-growing industrial robotics and metrology equipment organization.

Since 2012, I have been an independent consultant with an external team, guiding about a 100 companies in India, Hong Kong, Singapore, Oman, Abu Dhabi and the US, on innovation, strategy and growth.

Using my unique perspective and skills that thrive at the intersection of behaviour, humility, design thinking and strategy, I have worked with hundreds of leaders, managers and students, bringing them to identify and channel their creativity to solve complex challenges.

Along the way, I've written two books. The first, 'Design the Future', simplifies Stanford's famous Design Thinking model (that many people know of, but few truly understand). My book makes it easier to understand and implement. The second, 'Main Batata Hoon', is a collection of short stories that bring out peculiarities in human behaviour in our everyday life.

I have conducted innovation workshops and training programs for international and Indian entrepreneurial ecosystems and at educational institutes like IIT Bombay, WeSchool, and more.
Since 2018, I have been a visiting faculty at NIFT, Mumbai for their Masters Programs.
Between 2014-20, I served as Examiner for the prestigious QualTech Prize, evaluating Innovation & Improvement projects from multinational organizations across manufacturing, services, education and healthcare.


I love organizations that are being built to go the distance.
Organizations created with the purpose of retaining customers in the long run, by way of meaningful products that delight.
I believe if organizations have their innovation, strategy, and good service in place, the competition simply disappears.
If you are building such a purpose-driven organization and could use some help, you are on the right site.
Get in touch! I'd like to help.