Bringing sense to stuck problems.
Catalyst & Practitioner: at the intersection of design thinking, behavioural science and strategy.
For fourteen years I have worked at that intersection, in Behavioural Strategy: where strategy and action are built from how people actually think and behave, rather than from how a framework assumes they will.
I work with leaders at consumer product and services companies, and funded startups working on solving meaningful challenges.
Every team gets stuck sometimes.
Not from a lack of effort, rather simply because they are too close to the problem to see past it.
You don't need another agency, another audit, or another six-week engagement.
You need two hours with someone who has no stake in any internal power dynamics, asks first-principles questions your team stopped asking months ago, and hands you a direction you had likely not considered.
For problems too layered for a quick fix. That is the whole service. Nothing more is being sold to you.
Proof, not pedigree.
Speed of thinking, not size of client list
In case-study interviews for senior innovation roles at global design and consulting firms, I have arrived at solution directions in hours, that took in-house teams months to reach.
Chosen over the alternative
A Fortune 500-background CEO brought me back for a follow-on engagement over the option of a global Big Four firm, on the strength of the strategy work I had done earlier.
A close, judged view of how MNCs innovate
Between 2014 and 2020, I have served as an Examiner for the prestigious QualTech Prize, assessing Innovation & Improvement projects from multinational organizations across manufacturing, services, education and healthcare.
First-principles, every time
No preconceived notions or frameworks borrowed from an unrelated industry, no recycled deck.
Every session starts from your specific situation.
WHO AM I
Catalyst & Practitioner
I am an author, an innovation practitioner, and a behavioural strategist. The method bypasses the buzzwords in favour of established psychology, systems thinking and design logic, applied fresh to your situation each time.
Beyond advising, I focus on other projects as well, to stay honest about how hard building actually is, and because I enjoy it.
It's part of why the sessions run as fast, and as honestly, as they do.
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Shrutin challenged us along the way in the manner a potential investor would, so that we could substantiate and validate our assumptions, and where we could not, he helped us change the way we had thought about the business. Not only did we end up with a better business model but we overall had a better sense of where we were going with the business, and what it would take for us to get there.
CEO, fast-growing hospitality technology company; former senior management, Fortune 500 company
The same thinking, applied to public life.
Every so often, a policy or public service quietly stops working for the people it was built for. Not from bad intent, but because the people running it stopped asking whether it still served anyone. That is a behavioural and design problem before it's ever a resourcing one, and it is exactly the kind of stuck-ness this session is built to untangle.
Curious what this looks like in practice?
Two hours. One challenge. Improved clarity and potentially a direction your team had not considered.